For companies looking to improve their marketing program as a whole, Barthell Digital acts as a full-service marketing partner. Our agile, integrated strategies and processes can elevate marketing operations for businesses of all sizes.
① Marketing Evaluation
Brand & Marketing Review: Analyze audience perception, Brands visuals, Comprehensive customer experience (online and offline touchpoints), Messaging review
Technology Review: Measurement tools, Advertising tools, CRM tools, Design/creative tools, Internal communication
Profitability Review: Funnel/journey analysis, Buyer/CRM review, Marketing content analysis, Online and offline channels, Online and offline campaigns
② Marketing Strategy
Integrated Marketing Strategy Framework: Define objectives, metrics, audience, messaging, content, online and offline channels, campaigns
Brand Tweak or Full Rebranding: Visual brand guide, messaging guide, brand values
Customer Experience Perfecting: Improve offline touchpoints, space improvements, improve digital journey touchpoints, define customer service actions, define feedback loops
Marketing Setup: Channel prep, analytics prep, data integration workflows
③ Marketing Execution Cycle
Create Marketing Content & Campaigns: Create foundational online/offline marketing content (print materials, web/social graphics), plan 3-12 month campaigns, create promotional elements for campaigns
Measure Performance: AB Testing, Attribution, Lead Scoring, Audience Rating, Core Performance Metrics, Cross-Channel Tracking
Optimize: Cross-channel attribution, develop comprehensive spend analysis, update customer/audience segmentation, adjust campaigns
If you are looking for a full-service marketing agency to run your marketing operations, reach out to us and we can discuss your situation.