Gordon Ramsay Hard Seltzer Brand Building

Go-To Market Strategy / Digital Marketing

To launch Gordon Ramsay’s Hard Seltzer, Barthell Digital developed and executed a full-fledged go-to market campaign across the U.S.

Mission:
Launch Gordon Ramsay’s Hard Seltzer in the U.S.

Channels:
Facebook, Instagram, Digital Outdoor, Smart TV (Hulu, YouTube TV, Roku), Display/Native Online and More

Impact:
Regional Campaigns Increased Retail Sales by 3.2X